Effective Pricing. Strategy & Tactics
Detailed Description
Purpose – Benefits
The completely specialized structure and subject matter of the program introduces participants to the core and secrets of pricing. Through many practical applications, they will understand the multidimensional nature of prices and acquire the necessary “vision”, knowledge and skills in order to: incorporate into their prices “Value” to be paid by the customer they negotiate effectively by changing customers’ beliefs about price to their advantage wield the “weapon” of price strategically rather than “reactively” in order to overcome temporary problems assess the financial implications of their decisions they discern when it makes sense to compete on price and when it doesn’t they respond intelligently and flexibly to price competition.
Duration: 6 hours
What does the Training Program Provide ?
Topic
- “Price” Vs “Value”. Is a “Right” price also “Fair”?
- Value Creation Vs Value Capture. Why does Value Creation not speak for itself Profits?
- Distinctive Value Drivers. Value “Drivers” centered on the Product and the Customer
- The Dynamics of the price as a Coefficient of Profit Production
- Marketing Objectives & Pricing Strategies
- Pricing Methods. What Costs are involved in pricing
- Market-oriented Pricing. The “Demand” Factor and the “Dead Spot”
- How Can a Price Covering Costs Undermine Profits?
- How Can a Price for Competitive Advantage Undermine Profits?
- Pricing for Demand Stimulation & Surplus Disposal
- Value-based Pricing. The “key” to Perceived Value
- Benefit-oriented Pricing. How Tangible Benefits Lead to Super Profits
- Competition-based Pricing. How well do you possess the …. price “game”?
- Differentiated Pricing. How not to… “leave money on the table”
- Pricing Policies. Tools & Techniques for determining “Final” prices
- Discounts & Profitability. Checkpoints to Avoid Costly Mistakes
What Is the Participation Procedure ?
- Contact us via e-mail at: tuvacademy@tuv.al
- Complete the application form
- Book your participation
- We will follow the whole process from start to finish.
Who Do I Contact for the Certification ?
Phone: +355 4 45 00 523/4
Email: tuvacademy@tuv.al
