Mastering Exporting Strategy. Planning Your Strategic Development in International Markets
Detailed Description
Every market is different. Once you have chosen the country and market segment in which you want to compete, you need to effectively adapt your Export Marketing Mix to the market conditions “there”. Local specificities, “there” competition, existing distribution networks and available “Media” of promotion and communication are just some of the factors that you must take into account, before deciding on the Marketing strategy with which you will seek to win the desired share of the “target market”.
To the businessman who sees the opportunities in the international environment and wants to take advantage of them, to the executive who will deal with exports, to scientists and consultants who want to specialize in international trade, and in general to those who are thinking of opening up to international markets but do not know the methodology and secrets of successful export development.
Duration: 14 hours
What does the Training Program provide ?
Topics:
- Preparation of an Export Development Plan
- Models of Entry into International Markets. Conditions & Commitments
- Formulation of Export Marketing Mix
- Market Coverage. Evaluation of Distribution Area & Quality
- Which “Channel” fits my business Product and Capabilities?
- Selection of Agents & Distributors. What you should look out for in your Agreements
- Is my Product Eligible for export? Stress-Test of Competitiveness
- Exportable Product. Designing the “Unique Value Proposition” for the foreign customer
- Differentiation Axes & Competitive Positioning
- Packaging & marking. Brand Management – Brand – in the foreign market
- Planning the International Promotion Mix. Objectives & Means of Communication
- Message Selection & Cross-Cultural Differences
- Export Website Utilization
- Export Pricing. Balancing Competitiveness with Profitability
- Linking Marketing Goals with specific Pricing Strategies
- Terms of Trade. How the Price is formed at the Stages of the Transport
- Price Structure. Discounts & Intermediates. Price Levels & Profit Margins
- Methods of Determining Export Prices. How they affect the size of the business
What Is the Participation Procedure ?
- Contact us via e-mail at: tuvacademy@tuv.al
- Complete the application form
- Book your participation
- We will follow the whole process from start to finish.
Who Do I Contact for the Certification ?
Phone: +355 4 45 00 523/4
Email: tuvacademy@tuv.al
