Detailed Description
Nothing moves in the world and in human society unless some sort of sale has first been made. The foundations of our society rest on the process of selling, however, its form has changed drastically in recent years.
The modern science of sales has evolved through the fields of behavioral psychology, evolutionary biology, and sociology, and the techniques and tools used today in marketing and sales come from the results of these sciences. The educational topics of the two-day program are formed around the use of these sciences in the field of sales and public relations. How can the individual increase the influence he exerts on the people around him and how can he use the tools based on the instincts of our species to persuade the interested party or to gain the favor of his social circle? Are there behaviors that are against human nature? How are these utilized in the field of marketing? What are the three stages of selling, what are the steps to follow in each of these stages and how can we turn an objection into an affirmation? How can we protect ourselves against techniques that are used on us unconsciously, with the aim of buying a product we don’t want? These and many more are some of the questions that will be answered during the two-day training.
Duration: 10 hours
What does the Training Program provide ?
Topics:
– TECHNIQUES OF PERSUASION AND INFLUENCE
The customer, the buyer, the partner, the friend, ourselves, all people and how we behave stems in large part from the evolution of our species. What we buy, why we really buy it and what it is that convinces us to implement our every thought is the result of specific “buttons” in our human psychology, which were pressed at the right time and in the right way. The psychology that deals with human behavior has presented us with the six (6) basic pillars, around which entire professions, such as this marketing, have been formed, and with which people have come to the fore who have shaped public opinion and influenced entire markets and nations.
– Purpose – Benefits
After the end of this educational program, individuals will be fully familiar with the rules of psychology that guide every step of man and will be able to use these rules to their advantage, but also to defend themselves against them, when they realize that they act on them. The trainees will learn a set of techniques for increasing influence and persuasion, which combined with the knowledge of non-verbal communication, verbal methods and behaviors, will create all the necessary communication structures, in order to proceed to the next seminar, that of sales.
People don’t buy a product; they buy a feeling. The warm handshake and the big smile are methods of the past. The modern salesperson is going to be trained in tools and techniques that will help him identify the hidden “wants”, innermost desires and deeply buried “pains” that the buyer carries with him. The psychology of the seller himself, how he himself sees the sales process and whether he is willing to understand and really help the buyer, are often the most important principles in the sales process, since prospective buyers come to him to buy an experience, which in turn will give them the feeling they are looking for.
What Is the Participation Procedure ?
Who Do I Contact for the Certification ?
Phone: +355 4 45 00 523/4
Email: tuvacademy@tuv.al